Karuna is a Social Media Marketing Agency

Where creativity meets strategy, we provide services from strategy to deployment.

What does

Mean?

/kà-rú-naa/

Derived from the Thai word กรุณา (Karuna) – Meaning compassion, empathy, and the wish to help others.

objectives

Establish Karuna Agency as a trusted social media partner for small to mid-sized businesses.

1

Secure partnerships with at least 10 small to mid-sized businesses within the first 12 months by offering customized social media strategies and exceptional client service.

Expand Karuna Agency’s network by building strong relationships with clients and industry talent within the first 1-2 years of business

2

Establish a professional network of at least 25 industry contacts (including clients, influencers, and freelancers) by the end of year two through networking events and online engagement.

3

Build a strong internal culture of creativity, collaboration, and continuous learning.

Objective: Host bi-monthly creative workshops and quarterly training sessions to upskill team members and stay updated on emerging social media trends.

brand voice

Empathetic - We speak with understanding and care.

Strategic – Our messaging is intentional and data-informed.

Engaging – We create conversations, not just content.

Inspiring – We encourage brands to connect with their audience authentically.

MESSAGING PILLARS

Compassion Meets Strategy – Data-driven results with a human touch.

Storytelling for Connection – Authentic narratives that resonate.

Growth Through Engagement – Building real communities around brands.

Purposeful Creativity – Innovation that aligns with brand values and goals.

more about karuna…

B2B Target Market (Verticals)
Karuna Agency focuses on serving small to mid-sized businesses in the following industries:
Growing Businesses & Entrepreneurs

Arts and Cultural Organizations

Food & Beverage Industry
(Restaurants, Cafés, Food Brands)
Empathy-driven, data-backed marketing that forges authentic brand connections while delivering measurable growth.
Storytelling with Purpose
We craft emotionally resonant content that speaks to audiences.

Strategic Creativity
A blend of innovation and analytics ensures impactful results.

Community-Centric Approach
We build loyal brand communities, not just follower counts.

Boutique Experience, Big Impact
Personalized service with agency-level expertise.

Trend-Driven Strategies
Leveraging AI, social commerce, and platform-specific marketing for maximum engagement.