Serving Stories, Not Just Bowls
Project Scope & Objective
This project explored a full creative ecosystem for Fresh Kitchen, extending beyond a single UGC deliverable. The objective was to develop a cohesive, social-first content system that includes UGC, trend participation, feed-level creative direction, typography alignment, photography, and a lifestyle-driven mini campaign. The work demonstrates how Fresh Kitchen can maintain brand consistency while scaling content, engaging culture, and activating campaigns across social platforms.
Creative Strategy
Balanced visual vibrancy, human connection, and product storytelling to create scalable, platform-native content. Assets were designed to be modular and adaptable, allowing Fresh Kitchen to support daily social posting, trend moments, and campaign-based storytelling while staying firmly on-brand.
Deliverables
UGC Video “Get a Bowl”
Short form video showcasing the customer experience and brand narrative.
Mini Campaign - “Lunch Is Served”
A multi-asset concept including a graphic, images, and a short-form video following a pickleball athlete fueling performance with Fresh Kitchen, blending lifestyle storytelling, humor, and brand messaging.
Trend-Focused Video
Social-first content demonstrating how the brand can participate in trends without compromising its identity.
Instagram Feed Mockup
Curated mix of original and sourced imagery illustrating a cohesive, human-focused social strategy.
Photography Assets
Flexible lifestyle and product imagery for feed posts, carousels, and campaigns.
Project by Angie Boonsiri