Growing Community Through Flavor

My Role

As Marketing Manager, I led the growth and digital transformation of KELP Sushi Joint, shaping the brand’s identity through creative storytelling, community engagement, and data-driven marketing. My goal was to capture the bold, beachside energy of Kelp while positioning it as an experience that connects food, culture, and community.

High Performing Content

Highlights

  1. Elevated Kelp Sushi Joint’s digital presence through innovative social media campaigns, achieving a 25.6k% increase in Instagram reach, 4.1k% rise in Facebook interactions, and a 16k% jump in TikTok video views.

  2. Collaborated with public figures and influencers to create authentic, high-impact promotional campaigns that expanded audience reach and brand credibility.

  3. Designed menus, marketing graphics, and promotional visuals that unified brand voice and visual identity across platforms.

  4. Led brand participation and donations at upscale charity and community events, managing logistics, scheduling, and on-site activations to strengthen brand goodwill and visibility.

My Photography and Graphic Design work

Menu Development

Conceptualized the Sushi Burger and partnered with the head chefs to refine and produce it. Directed the full launch strategy with a social-first marketing campaign, influencer collaborations, and content that drove viral engagement.

Images and designs created by yours truly from this point onwards*

Next

Marketing Manager: Dessert Cafe