Turning a Neighborhood Dessert Spot into a Viral Brand
Nice Shaved Ice Café wanted to expand its audience, boost sales, and increase overall brand exposure. As Marketing Manager, I led a strategic marketing push, producing high-performing social content, launching seasonal menu items to attract new and returning customers, and driving successful influencer collaborations that significantly amplified the café’s reach.
High Performing Content
Key Results
Sales & Engagement Boost
+129% increase in sales
+12,500% increase in Instagram engagement
+16,000% increase in TikTok views
+63,000% increase in profile views
10,600+ shares across viral content
Multiple social posts reaching viral performance benchmarks across platforms
Product & Content Innovation
Led seasonal menu launches that boosted customer traffic and repeat visits
Captured and produced professional photography and video content
Built a fun, colorful, and approachable visual identity across all channels
Partnerships & Community Impact
Collaborated with public figures and influencers for engaging promotional campaigns
Coordinated donation-driven brand participation in local charity and community events
Managed all logistics, partnerships, and on-site brand activation
My Role
I led all marketing initiatives, digital strategy, content direction, community outreach, and seasonal product launches.
My approach centered on emotion-driven visuals, high-volume engagement, and platform-native storytelling, turning social media into a powerful revenue channel.
Impact
Nice Shaved Ice Café grew from a neighborhood dessert shop into a viral, high-engagement brand, recognized for its bold visuals, trending content, and strong connection with the local community.
My Graphic Design & Content Creation work
